If you’ve visited our website in the past, you might be pleasantly surprised to see a new design, new content, and a more refined brand.
Well folks, we got our shit together. We took some time to invest in our brand and emphasize our mission. We’ve got a new portfolio, a new blog, and a new financial assistance program called Play it Forward. And we’re working on merch to benefit the program. Stay tuned for that very soon. We’ve got some cool things in the works.
Our brand is more cohesive now too. I’ll elaborate on this further in another post, but our EFG brand is now a lot more conceptual. Colors are inspired by the chromatic scale (I am a musician, after all) and typography is inspired by concert posters and screenplays.
In the coming months, we’ll also be doing a series of long-form Client Spotlight case studies showcasing our favorite “repeat offenders” among our clientele. We’ll talk about working on multiple projects together and our shared journey as we all grow in the performing arts sector together.
If this whole thing sounds mushy, it’s because you’ve got me in the driver’s seat. Professionally speaking, it’s always gonna be a bit of a love fest around here.
Music is love. Entertainment is love. Art is love.
Stay tuned. 💖
—EFG
